Heitmann Redesign

At the center are two clearly distinguishable lines: Acute for immediate, targeted cleaning, signaled by a striking red that immediately catches the eye and underlines the urgency of the application. Pro for comprehensive, material-appropriate care, recognizable by a graduated pH colour code from blue to green, which visualizes the chemical intensity of the products.

This system ensures immediate orientation on the shelf and gives the series an unmistakable identity. The design is deliberately reduced and functional. The packaging follows a 3/4-to-1/4 grid that structures the surface. The upper section conveys all relevant product information in clear, easy-to-read typography, while the lower section remains transparent, shows the contents and prominently displays the Heitmann logo. Overloaded imagery and unnecessary text are omitted; instead, precise pictograms ensure quick comprehension.

The packaging itself is standardized, clearly defined and sustainable. Stand-up pouches made of mono-material replace the previous cardboard packaging with plastic inner pockets, reduce material consumption and improve recyclability. Liquid products appear in two standardized bottle sizes and functional spray packaging. The design supports this standardization through the consistent use of shapes, colors and layouts that strengthen recognition value and create trust.

The Heitmann redesign is a clear statement of structure, functionality and transparency. It shows that strong products and precise communication go hand in hand and makes the brand visible and understandable on the shelf. Heitmann communicates what really matters - without compromise.