Deine Zukunftsvision: Das Handwerk
Your vision of the future: Craftsmanship is an immersive traveling format that makes career orientation a playful experience for young people between 13 and 20 and helps them to perceive craftsmanship as a future perspective.
Developed to break down inhibitions, highlight opportunities and arouse enthusiasm, the craft is made tangible here through visual worlds and interactive experiences - as a visual and haptic adventure.
Based on the principle of Visionboars, visually self-imposed plans for the future. However, the parameters used here are values that can be transferred to the skilled trades: personal values, abilities, dreams and wishes - soft and hard skills and career aspirations. Here, young people can discover that craftsmanship can also cover each of these needs and wishes.
The stops
00.1 | Your fears for the future.
As an address strategy, the upper surfaces of the octagon are filled with the fears, worries, problems and inhibitions of young people. LED pixel pitch displays enable different variations. Fixed questions or continuous questions that address the needs even more clearly.
00.2 | Your random craft vision.
The outer sides of the tunnel are equipped with Magic Mirror.
This enables an endless effect and allows the
the digital visualizations behind it to appear visionary and
futuristic, seamlessly integrated.
The screens are filled with animated tradespeople from
from all 130 training occupations. These move
seamlessly with their surroundings, moving from left to right
across the boundaries of the screens. They move
with the passers-by using sensors.
This causes irritation in the corner of the eye - making interested people
to stop. As soon as this happens, integrated cameras
cameras capture the faltering movement and the person is
transformed by AI image generation into a random
craftsman, spontaneous, individual, exciting.
A change of perspective that confuses, interests, arouses curiosity
The whole thing is framed by a suitable profession-specific slogan that provides the answer:
Your future lies in the skilled trades.
01 | The golden ticket ...
... for your future. Before entering the tunnel. The flagpole
not only has a long-distance visual impact, but also stands for onboarding for the tunnel. Here, young people receive their own golden ticket, which helps them to experience the interior of the tunnel. This is filled in by hand from station to station and evaluated at the end of the tunnel as an individual vision of the future.
02 | Entrance to the immersive tunnel
Analog/digital field of tension
Inside the tunnel, the character of the craftsmanship is
is reinforced. All interactions are haptic, analog tests.
tests. This is underpinned by haptic, warm, raw materials.
materials. Mirrors and lighting elements make the individual
tunnel elements appear larger and infinite.
03 | The value machine
The first station consists of optically interlocking cogwheels,
which can be rotated independently of each other.
During the rotation itself, different values, attributes and
and emotions are selected - in each case a value that the
most important to the tester.
After all three values have been selected, the tester uses the
the iPad hanging next to it, which is also used to confirm the
the selection and, if there is a need for explanation
also explains the task, your future code.
This will be needed later and is individually
tailored to the specified values.
The result is collected on the golden ticket
04 | The personality test
Here you can choose the most suitable skills from various stylized craft personas can be tailored to yourself.
can be tailored to yourself. In the end, not only can different personal skills and talents can be found
skills and talents, but also develop your own crafting character can be developed.
Here, too, the confirmation and receipt of the
future code for the final revelation via the
IPad hanging next to it.
05 | The future memory
Various questions are used to address hopes, dreams and aspirations for future working life. The answer to all these questions can also be provided by the skilled trades. The grounding that all wishes can also be fulfilled with a career in the skilled trades.
06 | Your vision of the future: the trade
Once you reach the end of the tunnel, you can now enter your
the individual future code can now be entered on the tablet.
After a few smaller type questions, the individual
vision board is generated. The numbers entered
have already been implemented for the AI and are therefore
therefore easy to translate. Each position can be assigned
and evaluated accordingly,
depending on how the tests were completed.
Finally, I am not only visualized a vision, a hope
a hope for a fulfilled future is visualized, but
also an individually tailored selection of three
selection of three skilled trades, which can then be
which can be excluded or deepened afterwards.
07 | Your outlook:
After leaving the tunnel, the young people can find out about the next steps, receive further information on the craft trade suggestions they have received, take a flyer with them or get individual advice.
Details
Practically conceived, the entire format is modular, mobile and quick to set up and dismantle - designed to be transported in a 7.5-ton truck so that it can be used flexibly at new locations.
Hybrid scenarios are also possible: for example, individual tests can be carried out digitally in front of the external walls in the event of time restrictions or school conditions.
Your vision for the future: Craftsmanship is an experience that inspires young people to discover craftsmanship as an opportunity for their personal and professional development - with curiosity, interaction and WOW moments.
